Let’s say that you have come up with a game-changing product concept or service offering, and you’ve done a little market research and validated that the market demand exists and profit margins are healthy – fantastic!  But think ahead!  There will be a day in the not-too-distant future when competition begins to mount against you [...] →

One of the core principles of the Lean methodology is to validate “product/market fit” as early in the process as possible.  Historically, a business would define a budget, create a product, and put it on the market and hope for the best.  Typically this worked fine since we were living in a supply-driven economy wherein [...] →

Perhaps we’ve all heard that you’re suppose to avoid using tables and Flash when designing your website, but do you know why?  For a good answer, you really need to look deeper than tactical benefits, and consider more fundamental questions of accessibility. A  lot of times the end-consumers of our content are not consuming the [...] →

Improving the load time of your user interface can have a direct impact upon the user experience of your application as well as an indirect impact in competitive search engine rankings. We’ve all experienced websites that took multiple seconds to load and required numerous page loads to complete a sequence.  The wait time in aggregate [...] →

This week I had the opportunity to attend the Web Analytics Association (WAA) Symposium in Santa Monica.  Overall it was a well put together event, and while there weren’t a lot of actionable tactics to take away, there was an abundant amount of strategy level discussion.   Here’s some of what I took away:   Attribution [...] →

Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...] →