about enlogica

We work with clients to develop eCommerce and web/mobile applications. After a decade of experience, we've developed a few ideas about what works and how to optimize workflow, conversion rates, and user engagement.


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our focus
Our focus is software strategy. We have ample experience in both design and development, but we specialize in building software solutions that accomplish a business goal first, and Believe graphic design and technology should follow. We focus on effective user experience, page flow, and conversion optimization. In this way, we are more of a strategic partner for our clients and are better aligned with your goals. For more information, check out our online brochure.

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our passion
Our goal is to forge long term relationships with our clients as it allows us to do the kind of work we truly enjoy doing. We are passionate about strategic marketing channels, user experience, and conversion optimization - all of which require a longer horizon to perform effectively. Our ideal engagement allows us to become the client's partner in determining what technologies will work best for them in the long term; not simply what will allow us to deliver a project fastest. Similarly, we love spending time on client solutions after they've launched, looking at user experience to improve back office workflow, and analytics to improve customer conversion rates. Simply put, we love building great solutions and relationship over the long term.

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Our Name
The name Enlogica is a conjugation of two Italian words, en logica, which means "with logic". The name is a good reflection of our "purpose first" approach. Though we are strong advocates of the human experience in software and place tremendous value upon design aesthetics and interaction, we acknowledge that every engagement begins with a problem to be solved and a set of goal that need to be met first, in order for the engagement to be considered a success. For this reason, our first step with every new client is to discover goals and key performance indicators (kpi) that should inform our efforts. In this way, we are focusing, with logic, on the purpose of the software and allowing these details to inform our solution, rather than getting caught up in the latest design or interaction technique.