about technology

"If you only have a hammer, you tend to see every problem as a nail." ~Abraham Maslow ... better to have a best-of-class toolbox!

Analytics& Optimization
Google Analytics is a robust tool that can provide significant visibility into the flow and potential issues. Google Website Optimizer (WSO) is used in compliment with GA, to perform A/B and MVT testing, resulting in increased engagement and ROI. This drives user experience decisions.

Interactive Interface
Everyone has heard about HTML5's native media support. It also fixes a number of issues like cross-domain AJAX and local persistance. Using Javascript, it is now posible to create Flash-like experience without all of the accessability issues!

Cloud Software (SAAS)
Ruby on Rails is the preferred platform for developing complex web applications, particularly cloud-based Software as a Service products. The Rails framework provides the scaffolding for good design and automagic goodness for rapid development that make it a winning combo.

Mobile Applications
Mobile has become a must-have for product developers and marketers alike. We support the two primary platforms for native mobile content Apple iOS and Google's Android. We can also develop ubiqitous mobile content using HTML5 and Javascript at a cost savings (HTML5 rocks!).