Analytics& Optimization
Google Analytics is a robust tool that can provide significant
visibility into the flow and potential issues. Google Website
Optimizer (WSO) is used in compliment with GA, to perform A/B and MVT testing, resulting in increased engagement and ROI. This drives
user experience decisions.
Interactive Interface
Everyone has heard about HTML5's native media support.
It also fixes a number of issues like cross-domain AJAX and
local persistance. Using Javascript, it is now posible to create
Flash-like experience without all of the accessability issues!
Ecommerce
Magento is the most popular open source ecommerce framework. It is sophisticated enough to
enable meaningful customizations and is extremely well-supported and extensible
through their plugin marketplace. Ebay's acquisition significantly bolsters the future of this platform.
Mobile Applications
Mobile has become a must-have for product developers and marketers alike. We support the two primary platforms
for native mobile content Apple iOS and Google's Android. We can also develop ubiqitous mobile content
using HTML5 and Javascript at a cost savings (HTML5 rocks!).
Cloud Software (SAAS)
Ruby on Rails is the preferred platform for developing complex web
applications, particularly cloud-based Software as a Service products.
The Rails framework provides the scaffolding for good design and
automagic goodness for rapid development that make it a winning combo.
Small Business
Wordpress has become the most popular open-source Content Management System (CMS). The simplicity of Wordpress makes
it perfect for smaller marketing initiatives, and the plugin architecture allows for customization as needed
to manage more specific types of content.