Marketing technology is becoming increasingly important in organizations as online marketing becomes a larger part of the overall marketing strategy. Yet getting anything done for marketers in many of these organizations is becoming increasingly difficult. Marketers typically do not have insight into the technical underpinnings of the systems they rely upon and the IT department [...] →
Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...] →
2011 has been a pivotal year for local small business marketing. For the small business, this shift must be frustrating. The dizzying speed of online innovation, makes it next to impossible to stay on top of it all, and simultaneously run day-to-day operations of their businesses. And just as Google has been readying numerous programs [...] →
When beginning online marketing initiatives, sometimes one needs to better understand the competitive landscape one is was entering. It would be helpful to know who my competitors were, how they ranked in terms of online visibility and income, how big they were, and which marketing channels they utilized most. Competition being as it is however, [...] →
If you’ve run a content website, there’s a good chance you’ve used AdSense. Google created the AdSense network as an extension of their popular AdWords advertising platform, enabling them to sell ad units on websites all over the Internet, not just their own search property. Getting started and generating revenue with AdSense is relatively easy, [...] →
Assuming you are already running AdWords campaigns, you are probably looking for opportunities to improve your Return on Ad Spend (ROAS). Since AdWords is a mature marketing channel now, you’re going to have to be efficient and run optimized accounts whenever possible, simply to stay profitable with your ads. Fortunately, there are a few things [...] →
Ah, quality score! We’ve all probably had that experience of creating AdWord campaigns, spending hours teasing out our keyword lists into proper ad groups, and waiting for Google to start sending us traffic. We check back the next day only to find the traffic did not come. But what happened? Provided that you didn’t violate [...] →
Let’s face it, when we say Search Engine Optimization, we really mean Google Optimization . And while we’re on the topic, are we really just optimizing our page, or are we actually trying to manipulate Google? Optimization means creating a clean accessible website and all of the other stuff would not be considered for “White [...] →
For many years now, it has been pretty good business to setup an online store, source a few products from China and sell them in the US. But are those businesses about to get killed? I saw something this evening that took me a little bit by surprise and could spell trouble for the small [...] →
Marketing models are inherently different for products versus services! I recently had reason to contemplate marketing a SaaS product and how it is different from marketing a service. Let’s say that a consulting company has created an online service product that takes some piece of what they’d otherwise do manually for high rates, and they [...] →