As anyone should know if they’ve spent any time building a search engine optimization campaign, on-page optimization is only going to get you so far; without links, your site isn’t going anywhere if you have any competition. Let’s say your goal is to rank for “Los Angeles” instead of “Modesto”. With the term “Modesto” you’ll [...] →
Anyone who has spent any time doing search engine optimization knows the effort basically breaks down into on-page and external factors (such as link building). There is probably a multi-page discussion to be had there about the true significance of on-page factors compared to off-site factors but for the purposes of this post, I just [...] →
I have done a number of competitive analysis reports in recent past in which my goal was to understand who the competitors are and how entrenched they are. Understanding this would better help me to understand whether a market is too mature or is worth entering. Below are a few tools that I’ve found useful: [...] →
Have you ever wondered how content marketing works and how it is being used to influence Google’s search rankings? Until very recently (Panda update) this was single-handedly the most effective popular way of improving page rank for a website, via inbound links. An author would create a lot of original articles related to their site, [...] →
Many of us have heard in recent months and years about how big email marketing has once again become. In fact, for some, the ability to effectively leverage email marketing to follow up with their leads is the difference as to whether they can afford to compete or not in competitive marketing spaces such as [...] →
“I have made this letter longer, because I have not had the time to make it shorter.’ ~ BlaisePascal “Lettres provinciales”, letter 16, 1657 I’m sure everyone is well-aware by now of the story of why the Apple iPod was such a runaway success. Aside from excellent timing, many would point to the simplicity of [...] →