How will you define success for your new software product? Clearly defined goals, KPIs, are essential, and so is requirements gathering. A little advanced planning goes a long way toward acieving results.
We craft purpose-driven web and mobile applications with close attention to user experience, accessability. We balance the art of building a great application, with the stated KPIs & goals that drive an initiative.
How is traffic flowing on your site and are users finding what they seek? A good analytics strategy uncovers these details and informs better decisions. Iterative testing and analysis yields improvements.
Why is it that some companies are able to scale to International and financial acclaim, while others get mired in competition and struggle to stay alive? There are many obvious explanations of course such as finding good Product/Market fit (creating something people will pay for), and being competitive in terms of cost and value. But [...] →
The product manager is the person inside the organization who is responsible for the definition, development, maintenance, optimization, and ultimately the success of a product. They are the glue between the product development team (engineering) and the marketing team. Many companies are still organized around the management of people, but in recent years there has [...] →
It is no secret that the iPhone does not support Flash. Steve Jobs went as far as to explicitly rule out support of Flash by name, in his famous 2011 speech. And now, Adobe has responded by announcing they will no longer support or further develop the Flash platform. Instead, Adobe is quietly releasing a [...] →
Perhaps we’ve all heard that you’re suppose to avoid using tables and Flash when designing your website, but do you know why? For a good answer, you really need to look deeper than tactical benefits, and consider more fundamental questions of accessibility. A lot of times the end-consumers of our content are not consuming the [...] →
Marketing technology is becoming increasingly important in organizations as online marketing becomes a larger part of the overall marketing strategy. Yet getting anything done for marketers in many of these organizations is becoming increasingly difficult. Marketers typically do not have insight into the technical underpinnings of the systems they rely upon and the IT department [...] →
By now, most marketers are familiar with how online advertising works. First, you place an ad to connect with your audience. Second, bring them back to your site. And third, try to push them through your sales funnel to a transaction. But why do so many marketers stop with step one? Perhaps if they knew [...] →