Product Strategy.
A successful project begins with clarity of goals and a plan to execute. We identify the intended user and core use cases for the application. Once there is a clear understanding of how the app should behave, the business rules and functional requirements are cataloged, to ensure our team knows what to write and which technology to leverage. By surfacing all of this information at the beginning, the team can make better decisions, improving the quality and reducing time requirements for those activities.
what we do
- Technology Strategy
- Use Case Development
- Functional Requirements
- Iteration Scoping
Design.
A user interface is made for humans to use software and fulfill a purpose. While visual aesthetics are a goal, they are not what drive the success of the product. Rather, we first look at efficient workflow, intuitive organization, and ability to achieve the stated purpose. A product designed with usability in mind, addresses these challenges first. We use Axure to rapidly develop wireframe prototypes, enabling an early-stage feedback loop.
what we do
- User Experience (UX)
- Wireframe Prototyping
- Information Architecture
- Visual Design
Development.
We are passionate about the evolution of Internet technology (web 3.0) and the opportunities now in front of us, to create truly great online software. We specialize in interactive interfaces, cloud-based web applications (SaaS), and mobile applications, though we can also lead you through the development of other types of systems too such CRMs, CMS, and eCommerce applications and integrations.
what we do
- Interactive Interface
- Web Applications (SaaS)
- Mobile Applications
- Cloud Deployment
Analytics.
You may already know how many users came to your site but what else are you using analytics for? With a well-instrumented analytics campaign, you can see exactly where traffic is coming from, where it is going, and attribute those visitors to specific marketing campaigns, which speaks directly to ROI. You can diagnose problems with workflow and conversion funnels, schedule custom weekly reports, and setup alerts when KPI thresholds are reached. Are you fully leveraging the power of analytics?
what we do
- KPI Driven Strategy
- Goals & Visualizations
- Keyword Research
- Customized Reports
Optimization.
You may not be engaging your audience as much as you could. Even with a well-crafted user experience, there's frequently an 'x factor' that that isn't accounted for. Sometimes optimization starts with a known issue such as a poorly performing conversion funnel. Other times, your numbers can seem fine and you might not even realize you're leaving money on the table. With clearly defined goals and success criteria, it is often possible to realize solid double-digit improvements.
what we do
- Conversion Optimization
- A/B & Multivariate Testing
- Usability Testing
- Results Analysis