Search (SEO & PPC)
Search marketing is all about being found on Google and Bing when users search. By placing your product or service at the end of specific searches, you're well positioned to gain that business. Depending on the nature of your business, organic search rankings (SEO) or paid search (PPC), or some combination of these might be right for you. We help clients define and implement an effective search strategy.
An effective social campaign isn't about direct sales like search marketing. It does however assist with conversions, provide exposure for viral content you've authored, and it is essential for connecting with your customers and establishing an effective brand. For many companies, a social strategy can be an effective component of their online marketing campaign.
Email has been a round for a long time but it is still one of the most effective means of online marketing. By nurturing leads for prospective new business, and by staying in touch with previous customers one can effectively increase business conversion rates and overall customer lifetime value (CLV). We're well versed in the complexities or orchestrating an effective email marketing campaign and the increasing email deliver rates.
Analytics is the key to understanding the effectiveness of your ad campaigns. With proper attribution, you can see the precise returns on ad spend, multiple touch-points that may have contributed to a sale, and even the qualitative differences in traffic that come from some campaigns versus others. An intelligent online advertising campaign leverages this data to refine and optimize the ads and budget.
If you're ready to plan your online marketing strategy, contact us and we'll provide a proposal specific to your business.
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