A debate has been raging for the past few years about the right way to build software products. There are essentially two schools of thought and the two are pitted against each other with as much conviction and animosity as a presidential election. And much like a political or religious debate, neither side seems to [...] →
Marketing technology is becoming increasingly important in organizations as online marketing becomes a larger part of the overall marketing strategy. Yet getting anything done for marketers in many of these organizations is becoming increasingly difficult. Marketers typically do not have insight into the technical underpinnings of the systems they rely upon and the IT department [...] →
This is now the third in a series of three blog posts, providing a comprehensive overview of landing page optimization. The first post discussed laid out the 5 tenants for effective online selling. The second applied those concepts to design, marketing and implementation best practices. We are now ready to discuss how testing analysis form [...] →
Dave McCLure gave a speech at Seattle Ignite where he introduced what he called his “AARRR” customer lifecycle model. The goal with this model is to illustrate the various segments of the funnel that a business must acknowledge and master. The 5 stages are as follows: 1. Acquisition – Think about how you’re obtaining those [...] →