2011 has been a pivotal year for local small business marketing. For the small business, this shift must be frustrating. The dizzying speed of online innovation, makes it next to impossible to stay on top of it all, and simultaneously run day-to-day operations of their businesses. And just as Google has been readying numerous programs [...] →
Ah, quality score! We’ve all probably had that experience of creating AdWord campaigns, spending hours teasing out our keyword lists into proper ad groups, and waiting for Google to start sending us traffic. We check back the next day only to find the traffic did not come. But what happened? Provided that you didn’t violate [...] →
I’ve seen first hand just how much money some blogs can make from AdSense while others struggle to make anything. A lot of this is driven by how much traffic you get to your site, but there are a number of other factors that you may not have considered, if you are not a content [...] →
For anyone not familiar with all of the concepts and terms in internet advertising, I thought I’d create a quick little cheat sheet. I’ve broken down the terms by topic (general, ad banners, paid search, etc). There are really just a few core concepts and a lot of specific variants, just enough to make it [...] →
Anyone that has had a conversation with me about Google in the past few years is surely aware of my paranoia that they want a direct advertising relationship for all marketing that occurs on Google in the coming years. In other words, affiliate marketers and lead generators should be weary of what Google is up [...] →