Marketing technology is becoming increasingly important in organizations as online marketing becomes a larger part of the overall marketing strategy. Yet getting anything done for marketers in many of these organizations is becoming increasingly difficult. Marketers typically do not have insight into the technical underpinnings of the systems they rely upon and the IT department [...] →
2011 has been a pivotal year for local small business marketing. For the small business, this shift must be frustrating. The dizzying speed of online innovation, makes it next to impossible to stay on top of it all, and simultaneously run day-to-day operations of their businesses. And just as Google has been readying numerous programs [...] →
When beginning online marketing initiatives, sometimes one needs to better understand the competitive landscape one is was entering. It would be helpful to know who my competitors were, how they ranked in terms of online visibility and income, how big they were, and which marketing channels they utilized most. Competition being as it is however, [...] →
Assuming you are already running AdWords campaigns, you are probably looking for opportunities to improve your Return on Ad Spend (ROAS). Since AdWords is a mature marketing channel now, you’re going to have to be efficient and run optimized accounts whenever possible, simply to stay profitable with your ads. Fortunately, there are a few things [...] →
Ah, quality score! We’ve all probably had that experience of creating AdWord campaigns, spending hours teasing out our keyword lists into proper ad groups, and waiting for Google to start sending us traffic. We check back the next day only to find the traffic did not come. But what happened? Provided that you didn’t violate [...] →