One of the core principles of the Lean methodology is to validate “product/market fit” as early in the process as possible. Historically, a business would define a budget, create a product, and put it on the market and hope for the best. Typically this worked fine since we were living in a supply-driven economy wherein [...] →
When beginning online marketing initiatives, sometimes one needs to better understand the competitive landscape one is was entering. It would be helpful to know who my competitors were, how they ranked in terms of online visibility and income, how big they were, and which marketing channels they utilized most. Competition being as it is however, [...] →
For anyone not familiar with all of the concepts and terms in internet advertising, I thought I’d create a quick little cheat sheet. I’ve broken down the terms by topic (general, ad banners, paid search, etc). There are really just a few core concepts and a lot of specific variants, just enough to make it [...] →
Anyone that has had a conversation with me about Google in the past few years is surely aware of my paranoia that they want a direct advertising relationship for all marketing that occurs on Google in the coming years. In other words, affiliate marketers and lead generators should be weary of what Google is up [...] →