Data visualization means taking a set of data and representing it with visual modeling,in a way that makes it easier to understand and observe patterns. In its simplest form, it can be a 2-dimensional chart or graph that represents a single dimension or a dataset. Or you can extrapolate complex representations as well. But what [...] →
This is now the third in a series of three blog posts, providing a comprehensive overview of landing page optimization. The first post discussed laid out the 5 tenants for effective online selling. The second applied those concepts to design, marketing and implementation best practices. We are now ready to discuss how testing analysis form [...] →
This week I had the opportunity to attend the Web Analytics Association (WAA) Symposium in Santa Monica. Overall it was a well put together event, and while there weren’t a lot of actionable tactics to take away, there was an abundant amount of strategy level discussion. Here’s some of what I took away: Attribution [...] →
When beginning online marketing initiatives, sometimes one needs to better understand the competitive landscape one is was entering. It would be helpful to know who my competitors were, how they ranked in terms of online visibility and income, how big they were, and which marketing channels they utilized most. Competition being as it is however, [...] →
Google Analytics suffers from a perception problem. It is the most commonly used website analytics package most likely because it is free and easy to use . But few are compelled to truly discover what is possible with Analytics. Whatever the reason, there is a lot of power under the surface that I think many [...] →
Dave McCLure gave a speech at Seattle Ignite where he introduced what he called his “AARRR” customer lifecycle model. The goal with this model is to illustrate the various segments of the funnel that a business must acknowledge and master. The 5 stages are as follows: 1. Acquisition – Think about how you’re obtaining those [...] →