Anyone who has watched Google’s product releases over the past 5 years knows that the Silicon Valley giant has much greater ambitions than to simply be the World’s best search engine. In recent years they have effectively built and consolidated the Internet’s dominant advertising platform, and released both B2B and B2C products that span just [...] →
Marketing models are inherently different for products versus services! I recently had reason to contemplate marketing a SaaS product and how it is different from marketing a service. Let’s say that a consulting company has created an online service product that takes some piece of what they’d otherwise do manually for high rates, and they [...] →
When you are building B2B solutions and services, you must consider the size of the companies you want to target; the needs are profoundly different from large to small and thus, your approach and even the way you would structure your company, is inherently different. Consider that if your goal is to create a productized [...] →