Let’s say that you have come up with a game-changing product concept or service offering, and you’ve done a little market research and validated that the market demand exists and profit margins are healthy – fantastic! But think ahead! There will be a day in the not-too-distant future when competition begins to mount against you [...] →
I spent a lot of time studying entrepreneurship in 2011 and there were a number of great tidbits of advice that I collected along the way, that didn’t necessarily make it into a blog post of their own. As I reflect on a year now gone, I picked my favorites for this top 10 list: [...] →
When beginning online marketing initiatives, sometimes one needs to better understand the competitive landscape one is was entering. It would be helpful to know who my competitors were, how they ranked in terms of online visibility and income, how big they were, and which marketing channels they utilized most. Competition being as it is however, [...] →
Anyone that has had a conversation with me about Google in the past few years is surely aware of my paranoia that they want a direct advertising relationship for all marketing that occurs on Google in the coming years. In other words, affiliate marketers and lead generators should be weary of what Google is up [...] →
When building a Pay Per Click (PPC) campaign, it can be very useful to know what your competitors are doing. Imagine if you can see exactly what terms they’re bidding on, what they’re spending, how long they’ve been running those campaigns, and even what A/B tests they’re running. You could save immense amounts of money [...] →
I have done a number of competitive analysis reports in recent past in which my goal was to understand who the competitors are and how entrenched they are. Understanding this would better help me to understand whether a market is too mature or is worth entering. Below are a few tools that I’ve found useful: [...] →