In 2011, Google is way, way smarter than it use to be. It is also way more competitive. As I think back to the first time I visited the Pubcon forum in 2004, the conferences in the light of day were all about the “right way” to do SEO such as building quality content and [...] →
Have you ever wondered how content marketing works and how it is being used to influence Google’s search rankings? Until very recently (Panda update) this was single-handedly the most effective popular way of improving page rank for a website, via inbound links. An author would create a lot of original articles related to their site, [...] →