Data visualization means taking a set of data and representing it with visual modeling,in a way that makes it easier to understand and observe patterns. In its simplest form, it can be a 2-dimensional chart or graph that represents a single dimension or a dataset. Or you can extrapolate complex representations as well. But what [...] →
Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...] →
If you’ve run a content website, there’s a good chance you’ve used AdSense. Google created the AdSense network as an extension of their popular AdWords advertising platform, enabling them to sell ad units on websites all over the Internet, not just their own search property. Getting started and generating revenue with AdSense is relatively easy, [...] →
Google Analytics suffers from a perception problem. It is the most commonly used website analytics package most likely because it is free and easy to use . But few are compelled to truly discover what is possible with Analytics. Whatever the reason, there is a lot of power under the surface that I think many [...] →
Assuming you are already running AdWords campaigns, you are probably looking for opportunities to improve your Return on Ad Spend (ROAS). Since AdWords is a mature marketing channel now, you’re going to have to be efficient and run optimized accounts whenever possible, simply to stay profitable with your ads. Fortunately, there are a few things [...] →
Optimizing a site can mean many things. If you’re an eCommerce site, probably means optimizing your landing page, hiding your navigation so as not to distract, and pushing visitors toward the goal of a transaction receipt page. For small business and service professionals, it may mean getting someone to fill out a form. Or if [...] →
Ah, quality score! We’ve all probably had that experience of creating AdWord campaigns, spending hours teasing out our keyword lists into proper ad groups, and waiting for Google to start sending us traffic. We check back the next day only to find the traffic did not come. But what happened? Provided that you didn’t violate [...] →
Anyone who has watched Google’s product releases over the past 5 years knows that the Silicon Valley giant has much greater ambitions than to simply be the World’s best search engine. In recent years they have effectively built and consolidated the Internet’s dominant advertising platform, and released both B2B and B2C products that span just [...] →
Anyone that has had a conversation with me about Google in the past few years is surely aware of my paranoia that they want a direct advertising relationship for all marketing that occurs on Google in the coming years. In other words, affiliate marketers and lead generators should be weary of what Google is up [...] →