Let’s face it, when we say Search Engine Optimization, we really mean Google Optimization . And while we’re on the topic, are we really just optimizing our page, or are we actually trying to manipulate Google? Optimization means creating a clean accessible website and all of the other stuff would not be considered for “White [...] →
In 2011, Google is way, way smarter than it use to be. It is also way more competitive. As I think back to the first time I visited the Pubcon forum in 2004, the conferences in the light of day were all about the “right way” to do SEO such as building quality content and [...] →
As anyone should know if they’ve spent any time building a search engine optimization campaign, on-page optimization is only going to get you so far; without links, your site isn’t going anywhere if you have any competition. Let’s say your goal is to rank for “Los Angeles” instead of “Modesto”. With the term “Modesto” you’ll [...] →