Data visualization means taking a set of data and representing it with visual modeling,in a way that makes it easier to understand and observe patterns. In its simplest form, it can be a 2-dimensional chart or graph that represents a single dimension or a dataset. Or you can extrapolate complex representations as well. But what [...] →
By now, most marketers are familiar with how online advertising works. First, you place an ad to connect with your audience. Second, bring them back to your site. And third, try to push them through your sales funnel to a transaction. But why do so many marketers stop with step one? Perhaps if they knew [...] →
In the first post, I discussed the high-level tenants for driving sales online, which should drive a landing page optimization campaign. This post is going to get more specific now about design, marketing copy, and implementation. The goal is to provide an actionable 4-step framework for evaluating and improving your landing pages: RESEARCH When [...] →
Usability Heuristics are an artifact of usability engineering and commonly studied in related fields such as Human Factors and Human Computer Interaction (HCI). The heuristics are a set of 10 fundamental principles that Jacob Neilson theorized every user interface should be subjected to in a usability inspection, prior to the usability design being handed off [...] →
Did I catch you with that title? Perhaps not what you thought, but an eye-opening topic nonetheless! There is a movement called Lean, that has been happening among internet startups in the Silicon Valley for a few years now. It aims to solve the central problem that plagues most startups – how to arrive at [...] →
Optimizing a site can mean many things. If you’re an eCommerce site, probably means optimizing your landing page, hiding your navigation so as not to distract, and pushing visitors toward the goal of a transaction receipt page. For small business and service professionals, it may mean getting someone to fill out a form. Or if [...] →
Anyone who has spent any time doing search engine optimization knows the effort basically breaks down into on-page and external factors (such as link building). There is probably a multi-page discussion to be had there about the true significance of on-page factors compared to off-site factors but for the purposes of this post, I just [...] →