blog ROI

Optimizing a site can mean many things.  If you’re an eCommerce site, probably means optimizing your landing page, hiding your navigation so as not to distract, and pushing visitors toward the goal of a transaction receipt page.  For small business and service professionals, it may mean getting someone to fill out a form.  Or if [...] →

There is a common expression in tech entrepreneurship – do things that weren’t possible 3 years ago.   The reason for this is the accelerated innovation and thus the accelerated commodization of technology.  A product might go from ground-breaking and unique to absolutely commodity in 10 years or less.  If you accept that, then you must [...] →