Recently I spent some time contemplating business models that might make sense for someone with online skills, but starting out on their own. I believe there are 3 main models worth discussing though probably a myriad of variants and hybrids one can derive from them. In this post, I discuss the structure and dynamics of [...] →
Marketing models are inherently different for products versus services! I recently had reason to contemplate marketing a SaaS product and how it is different from marketing a service. Let’s say that a consulting company has created an online service product that takes some piece of what they’d otherwise do manually for high rates, and they [...] →
When you are building B2B solutions and services, you must consider the size of the companies you want to target; the needs are profoundly different from large to small and thus, your approach and even the way you would structure your company, is inherently different. Consider that if your goal is to create a productized [...] →
“As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically … It is difficult to imagine a more perfect commodity than a byte of data – endlessly and perfectly reproducible at virtually no cost … IT management should, frankly, [...] →
There is a common expression in tech entrepreneurship – do things that weren’t possible 3 years ago. The reason for this is the accelerated innovation and thus the accelerated commodization of technology. A product might go from ground-breaking and unique to absolutely commodity in 10 years or less. If you accept that, then you must [...] →
Along my journey of seeking the ideal opportunity and business model for an online startup, I heard someone say “do things that aren’t cool in California”. At first this sounded like a rather quirky perspective. As he continued though I realized it was actually a pretty good point. He said that if you’re an Internet [...] →
Paul Graham of Y Combinator fame once gave the advice to “do things that don’t scale”. That advice was given to the Airbnb.com founders in the first YC cohort. I heard this while I was watching the interview with the founders on Mixergy.com. I thought this was pretty interesting advice. I think the logic here [...] →
Ever feel like every idea you come up with, someone else has already thought of it? I’ve been feeling that way a lot lately and I’ve become particularly adverse to it, realizing that the Internet is a particularly efficient economic system, meaning there is so little friction, it is all the more possible and likely [...] →