Through a convergence of recent events, local small businesses (SMBs) are beginning to flock to online advertising. Businesses and consumers alike are making substantially less use of the Yellow Pages and other print directories to discover local merchants, in favor of more efficient tools search tools such as Google and Bing. Traditional rating and review [...] →
It is no secret that the iPhone does not support Flash. Steve Jobs went as far as to explicitly rule out support of Flash by name, in his famous 2011 speech. And now, Adobe has responded by announcing they will no longer support or further develop the Flash platform. Instead, Adobe is quietly releasing a [...] →
Perhaps we’ve all heard that you’re suppose to avoid using tables and Flash when designing your website, but do you know why? For a good answer, you really need to look deeper than tactical benefits, and consider more fundamental questions of accessibility. A lot of times the end-consumers of our content are not consuming the [...] →
Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...] →
Let’s face it, when we say Search Engine Optimization, we really mean Google Optimization . And while we’re on the topic, are we really just optimizing our page, or are we actually trying to manipulate Google? Optimization means creating a clean accessible website and all of the other stuff would not be considered for “White [...] →
In 2011, Google is way, way smarter than it use to be. It is also way more competitive. As I think back to the first time I visited the Pubcon forum in 2004, the conferences in the light of day were all about the “right way” to do SEO such as building quality content and [...] →
There is a common expression in tech entrepreneurship – do things that weren’t possible 3 years ago. The reason for this is the accelerated innovation and thus the accelerated commodization of technology. A product might go from ground-breaking and unique to absolutely commodity in 10 years or less. If you accept that, then you must [...] →
If you’ve ever contemplated a social media marketing campaign then one of the first questions that came up was how to best distribute your message. There is a myriad of small social media properties out there and you can spend a lot of time trying to manage all of them. Many Social Media Marketing professionals [...] →
As anyone should know if they’ve spent any time building a search engine optimization campaign, on-page optimization is only going to get you so far; without links, your site isn’t going anywhere if you have any competition. Let’s say your goal is to rank for “Los Angeles” instead of “Modesto”. With the term “Modesto” you’ll [...] →
Anyone who has spent any time doing search engine optimization knows the effort basically breaks down into on-page and external factors (such as link building). There is probably a multi-page discussion to be had there about the true significance of on-page factors compared to off-site factors but for the purposes of this post, I just [...] →