Through a convergence of recent events, local small businesses (SMBs) are beginning to flock to online advertising. Businesses and consumers alike are making substantially less use of the Yellow Pages and other print directories to discover local merchants, in favor of more efficient tools search tools such as Google and Bing. Traditional rating and review [...] →
Did I catch you with that title? Perhaps not what you thought, but an eye-opening topic nonetheless! There is a movement called Lean, that has been happening among internet startups in the Silicon Valley for a few years now. It aims to solve the central problem that plagues most startups – how to arrive at [...] →
Anyone who has watched Google’s product releases over the past 5 years knows that the Silicon Valley giant has much greater ambitions than to simply be the World’s best search engine. In recent years they have effectively built and consolidated the Internet’s dominant advertising platform, and released both B2B and B2C products that span just [...] →
When you are building B2B solutions and services, you must consider the size of the companies you want to target; the needs are profoundly different from large to small and thus, your approach and even the way you would structure your company, is inherently different. Consider that if your goal is to create a productized [...] →