Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...] →
Let’s face it, when we say Search Engine Optimization, we really mean Google Optimization . And while we’re on the topic, are we really just optimizing our page, or are we actually trying to manipulate Google? Optimization means creating a clean accessible website and all of the other stuff would not be considered for “White [...] →
A site called SocialCode recently did some research on how age is affecting Facebook usage patterns. In a nutshell, they found they younger users were more likely to click on the like button whereas older users (50+) were more likely to engage with advertising and click through the ad campaign. I found this a little [...] →
If you’ve ever contemplated a social media marketing campaign then one of the first questions that came up was how to best distribute your message. There is a myriad of small social media properties out there and you can spend a lot of time trying to manage all of them. Many Social Media Marketing professionals [...] →