blog UX

Goodbye Flash, Hello Edge!

 

It is no secret that the iPhone does not support Flash.  Steve Jobs went as far as to explicitly rule out support of Flash by name, in his famous 2011 speech.  And now, Adobe has responded by announcing they will no longer support or further develop the Flash platform. Instead, Adobe is quietly releasing a [...]

What is a Product Manager?

 

The product manager is the person inside the organization who is responsible for the definition, development, maintenance, optimization, and ultimately the success of a product.  They are the glue between the product development team (engineering) and the marketing team. Many companies are still organized around the management of people, but in recent years there has [...]

Usability Heuristics

 

Usability Heuristics are an artifact of usability engineering and commonly studied in related fields such as Human Factors and Human Computer Interaction (HCI). The heuristics are a set of 10 fundamental principles that Jacob Neilson theorized every user interface should be subjected to in a usability inspection, prior to the usability design being handed off [...]

Web 3.0 Has Already Begun!

 

Web 3.0 has begun and its not what you think.  I don’t think many people realized what Web 2.0 was until we were at the height of it, and already seeing the capabilities that had been set out years before it. But imagine if we had all realized in 2001 what was possible and all [...]

Website Optimization Tips

 

Optimizing a site can mean many things.  If you’re an eCommerce site, probably means optimizing your landing page, hiding your navigation so as not to distract, and pushing visitors toward the goal of a transaction receipt page.  For small business and service professionals, it may mean getting someone to fill out a form.  Or if [...]

Usability Is Not a Function of Graphic Design!

 

The International Standards Organization (ISO) defines usability as “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.” Usability is essentially the study of user experience applied for the creation of a better  user interface for software.  And [...]